WHO ARE WE?
A House since 1958
Since 1958, our House has been creating seductive, creative, and daring lingerie collections in the heart of the City of Light.
Located in the 1st arrondissement of Paris, our creative, modeling, pattern-making, R&D, and marketing teams work between the romantic architecture of the Louvre Museum and the energy of the grand boulevards.
An exceptional French cultural setting, infused into every Aubade piece.
Since 1958, Aubade has vibrated with the rhythm of the times, accompanying women in fulfilling their desires. Through color, style, cut, and communication, our collections attract every generation.
While Maison Aubade has over 70 years of experience, its expertise has been enriched since 1875, in a French girdle and corset factory founded by Dr. Bernard.
Its historical technical knowledge was acquired by the Pasquier family in 1958 to found the current lingerie house.
Quality Excellence
Each piece is designed, constructed, and adjusted with meticulous attention to detail, to offer a final product that is both controlled, durable, and deeply desirable.
Our quality department works daily in collaboration with our suppliers to achieve an essential goal: to lighten the product composition, prioritize ultra-flexible, innovative, and responsible materials, without ever compromising comfort or the Aubade signature.
“An essential goal :
to lighten the product composition, prioritize ultra-flexible, innovative, and responsible materials, without ever compromising comfort or the Aubade signature.”
Precision of Cut
Within our House, a plurality of experts work hand in hand to create the ideal piece and achieve impeccable cut accuracy.
Designers, product managers, R&D, methods, and industrialization teams unite their talents to shape models where technicality, comfort, and sophistication meet.
Every detail is considered, adjusted, and perfected to offer a fitting that enhances the body and reveals the full mastery of Aubade's know-how.
Excellence of Materials
At Aubade, every detail matters. The finishes are impeccable, and the materials are selected with the greatest care to offer profound refinement and elegance that can be felt on the skin.
Our reputation has been built around the finest Calais lace, custom-designed for the House, as well as embroideries and guipures from the world's best embroiderers and lace makers, whose delicacy and precision have shaped our lines since the beginning.
Every day, our Research & Development department takes on an essential challenge: to imagine new, more durable fabrics, adapted to women's lifestyles, while preserving Aubade's DNA.
Designed to last
Between the first sketch and its arrival in stores, 18 months of creation are necessary. This is a long, controlled process, where each step is carefully considered to ensure lingerie that is beautiful, technical, and durable.
Each model undergoes independent mechanical resistance tests to ensure its longevity. More than 100 prototypes can be created to achieve the ideal cut, one that precisely embraces the body and lives up to its promises every day. An Aubade bra brings together at least 24 components, assembled with meticulous precision. This expertise guarantees impeccable comfort and a perfect fit, regardless of size.
Designed to last, conceived to accompany every woman for a long time, intensely, intimately.
This freedom to be, to seduce, and to desire, we express through these three words:
LIVE YOUR DESIRE
Live your desires.
